who's there group
Between March - May 2019, I managed all Who’s There Group brands’ social media including Knock Knock, Emily McDowell & Friends, Affirmators! and People, Places & Things on Instagram, Facebook, Twitter, Pinterest and Youtube. As the primary product photographer/editor for social media and e-blast assets, I managed and executed all social content calendars. To appeal to target demographics, I executed my [visual] rebranding strategy for Knock Knock’s social presence while upholding the classic wit and humor in writing, resulting in a 5.4% growth in followers. It was also rewarding to increase the Affirmators! community 16% on Instagram, where I executed a UGC strategy to empower and encourage followers to purchase and use the product daily and share with their followers.
