As a Digital Marketing Manager at Candlefy, I developed & lead the Creator Candles program, an exclusive global marketplace for influential artist partnerships featuring Nathan W Pyle, Sarah Scribbles, Jemma Correll, The Awkward Yeti, Tyler Spangler, Sharon Radisch and Welder Wings. From developing the program roadmap to sourcing high quality artists and developing an efficient backend experience for the warehouse team, Creator Candles immediately boosted DTC revenue by 30% upon launching in Q4. Quickly advancing the program, I launched campaigns featuring scents of the month, giveaways and flash sales to boost creator engagement promoting their collections while increasing revenue and ROI.
In addition to Creator Candles, I managed the Shopify website, social media, email marketing, customer retention, national wholesale relations & trade show coordination. I also produced digital & print collateral, lead product design & seasonal product development.
