As Marketing Coordinator at MagicLinks, I redefined the social media strategies across Instagram, YouTube, TikTok, Facebook, Pinterest and LinkedIn to drive conversions (creator applications to the MagicLinks network), foster community and increase brand awareness. Mindful of the target audience and branding, I transformed content experiences with original content including relatable, shareable and educational graphics, memes, Reels and IGTVs, leveraging extracted content across multiple platforms. Combining storytelling copy with strong call-to-actions in captions, organic conversions increased by 38% and audience by 7%. With this strategy directing users to apply, learn more on the blog or engage with MagicLinks YouTube videos, blog traffic increased 662%, engagement 620% and video views 1189%. To support organic initiatives, I implemented a community management strategy that boosted organic engagement and brand awareness 507%. With strategic creative direction and placements for paid initiatives, I boosted paid conversions 250% on Instagram.
In addition to organic and paid initiatives, I also served as creative strategist and video editor for amplification campaigns including Capital One Shopping and Urban Decay.
REELS
Amplification Campaigns